Marketing vs Sales

Two key aspects of a successful business are Sales and Marketing. Sometimes the difference between these two techniques is hard to understand. However, though they do go hand in hand, Sales and Marketing are completely different.A very simplistic way of looking at Sales and Marketing is: doing a good job in Marketing can lead to Sales. Marketing is what makes customers aware of the product. Customers buy products and the company makes Sales.

Marketing involves focusing on the people who are most likely to buy your product and making sure that they know it's available.The marketing process also involves identifying products and services that people need or want and producing the product. From there, it's a matter of promotion. Marketing includes public relations and advertising and works best if you can get the product to people in different forms. Marketing can include product placement in a store, brochures and advertisements in newspapers, magazines or on the television or radio. All these Marketing activities inform people about the product, so they can go to the store and buy it and you can make Sales or a profit.

Sales involve getting the product off the shelf or the cart and into the hands of the customer. The customer must decide if they want it and then, buy it. It's even better if they keep coming back for more. Sales are typically a one-on-one experience. You work with one person or a company representative to convince that person to buy the product. To do this you might Demonstrate that the product works or that it's beneficial to the company or person and Show that the product meets a need or a desire or makes their lives easier or better.

So in short Sales pushes an already existing product and marketing recognizes a need to be filled and creates a product to serve that need.