Customer Satisfaction

In today's global economy,customers are still the lifeblood of any business.In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.Without customers to purchase a company products or services,it certainly won't have an income for long time.Even we are customers,we buy products which satisfies our needs and also the one we feel worth for the money we pay for buying that product.Once we are satisfied with a particular product,we become regular uses of it and buy them regularly.

A Company has to provide a product or service that someone needs or wants.It should target the segment that will be more satisfied with the products it produces,rather then targeting a segment which are not that much satisfied with the product.By having a goal of finding good customers, giving them great products and following up with excellent customer service, a company can find that many of them will turn into active feeders for its business.

There is an established principle in the business world called the 80/20 Rule. In the majority of successful companies, 80% of its revenue will be generated from only 20% of its satisfied customers.The simple road map that i feel for journey to success for any company is paved with quality products, personal attention and superior service.

Some of the benefits i predicted from satisfied customers are

1.Satisfied customers tend to continue to buy from the same company.
2.It costs much less to retain existing customers than to acquire new ones.
3.Satisfied customers tell others about their positive experiences, while dissatisfied customers tell even more people about their negative experience.

So Satisfied Customers = Growth of an organization.